User-Generated Content is a collaboration process between a brand and TikTok, Instagram or YouTube creators where the brand outsources the creation of visual assets to them.
The final result is the ability to create content at scale with variety, and creativity that speaks to any given niche.
TikTok was the most downloaded app in 2020 with 850 million downloads.
TikTok has 1.1 billion active users worldwide with 90% of users using the app multiple times daily.
As of January 2021, TikTok raked in &128 Million in user spending marking an increase of 380% from its January 2020 revenue.
TikTok ranks as the second-biggest app in consumer spending, above YouTube, Diney+, and Netflix.